BiPro takes it product and marketing very seriously, but it wasn't living up to their expectations online. They needed a full redesign and a Magento upgrade to reflect the brand and improve usability
- Client
- BiPro
- Industry
- Fitness, Health
- Services
- Design, Art Direction, UX, Website Development
- Creatives
- Robert W - Design Director / UX
- Brian L - Digital Designer / UX
- Andre L - Development
- Anthony P - Development
- About Project
- BiPro wanted to bring their site up to date with better imagery, paralax and video effects, updated usability and product pages, all on the latest e-com platform.
- Create a strong digital representation of BiPro's brand
- Redesign PDP and detail pages to improve UX and upkeep ability.
- Develop a responsive site that offers a first-class experience on all platforms
- Improve navigation and search for quick display of relevant informationLaunch custom marketing plan including SEO, digital advertising, A/B testing, and more
Proven Results
The new BiPro site successfully engages with its audience to promote and provide a first class online experience for their online products. But it’s the numbers that really express the client’s satisfaction with our digital efforts. Here’s the empirical data:
Site Map and Rapid Prototyping
